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Product Feed Specification


All you need to know about your Product Feed

What is a Product Feed?

A product feed is data representation of the products displayed on your website. Save Energy, Save Money Pty Ltd (SESM) requires certain data in a specific format from you to be able to display your products and redirect customers to your site. Some of this data we require includes Product Name, Price, Product Page URL, Model number, and a few others that are set out below.  

How does it work?

Once you have created your product feed based on our template requirements, you can provide us with the URL indicating where it is located, or you can email us the product feed. A bot reads the data in your feed and SESM uploads and maps your products into their respective categories and ranking of annual running cost position on the site. We link your products to our energy information database by model number. If you make updates to your product feed we need to be alerted so we can upload the most up to date information.

How do I create a Product Feed?

If you already provide a feed to other comparison sites you will be able to extract the required information and input it in to our product feed template. If you are not sure how to do this please contact SESM and we would be happy to help.

If you don't have a feed set up you might want to try set it up yourself. Setting up a feed is a matter of extracting relevant data from your product database. Most shopping carts are capable of this through an 'export' function. This exports the relevant information from your database to file in a format that SESM requires. See the required fields and formats below.

If you don't think you can do it yourself you will need to contact your web developer, ecommerce provider, or your shopping cart merchant. Tell them that you need a product feed created and pass on the specifications below.

All product feeds must be submitted in CSV format as per our template. Please click here to download template.

Instructions for using the CSV file are as follows:

  1. Save the file to your computer, then open it. (as done with file in above link)

     Note: If file does not automatically open with Excel, please follow step 2, otherwise go to step 3.

  1. Right click on the file - Open with - Excel – ok
  2. Leave the headings as they are - delete all sample information
  3. Copy and paste the relevant information from your site into each column/field
  4. For your images, we require the html link as explained below:

    To obtain the image URL from your site with Internet Explorer: Right click the image > Select Properties > Copy Image Address > Paste into Product_Image_URL field.

    To obtain the image URL from your site with Firefox: Right click the image > Copy Image Location > Paste into Product_Image_URL field.

  1. Once the file is ready-File-Save As-companynameddmm e.g. SaveenergySavemoney0111
  2. You can then provide us with the URL where the file is located or email to us.


Please see below information regarding what fields are mandatory or optional when creating your product feed.

Field Mandatory / Optional Description
Product_Name Mandatory  This is the name of the product.
Model No Mandatory  This is the model number of the product.
Product_Category Optional The category of your product.
Product_Image_URL Mandatory This is the path to the product image on your web server. (The minimum image size is 180x180 pixels)
Product_URL Mandatory This is the path to the product page on your web server.
Product_Delivery_Cost Optional There are a couple of ways to put your shipment information into the feed:
Opt.1: "$XX"
Opt.2: "0" or "free shipping" (all in under case).
Product_Price Mandatory This is the price that you want displayed on SESM. If you have a sale price on the item then the sale price is the price that needs to be listed here. The product feed must be updated if the price of a product changes, and SESM notified.
Product_Availability Optional Should either say, "In Stock" or "Out of Stock"
Product_Tracking_URL Optional Please leave this field blank unless advised otherwised by your SESM account manager

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